Rachel Ko

Established in June 1991, Intuit is one of the premier museums in the world dedicated to presenting outsider and self-taught art.

2022
INTUIT: THE CENTER FOR INTUITIVE AND OUTSIDER ART

BRANDING
CREATIVE DIRECTION
DIGITAL DESIGN
WEB DESIGN

Working closely with I ntuit for a student rebrand project, I created a thoughtful new identity for the Chicago museum championing marginalized artists. The challenge was to build a brand that embodied the ethos of Intuit, a cultural institution that resists traditional approaches and boundaries in art making.

Special thanks to Lindsey Wurz, Marketing and Communications Manager at Intuit.

The final wordmark is one that can be stretched, split, and duplicated to equally jump from being a container for information or an asymmetrical pattern. Much like the implications of outsider art, the brackets that make up the Intuit monogram plays with what may be viewed inside or outside the lines.

All images courtesy of Intuit The Center for Intuitive and Outsider Art.

2022 INTUIT: THE CENTER FOR INTUITIVE AND OUTSIDER ART

BRANDING
CREATIVE DIRECTION
DIGITAL DESIGN
WEB DESIGN

Established in June 1991, Intuit is one of the premier museums in the world dedicated to presenting outsider and self-taught art.