Rachel is a graphic designer based in Chicago making meaning in pixel pushing.
For projects and collaborations email her at → rachelhko@gmail.com
2022
INTUIT: THE CENTER FOR INTUITIVE AND OUTSIDER ART
BRANDING
CREATIVE DIRECTION
DIGITAL DESIGN
WEB DESIGN
Working closely with Intuit for a student rebrand project, I created a thoughtful new identity for the Chicago museum championing marginalized artists. The challenge was to build a brand that embodied the ethos of Intuit, a cultural institution that resists traditional approaches and boundaries in art making.
The final wordmark is one that can be stretched, split, and duplicated to equally jump from being a container for information or an asymmetrical pattern. Much like the implications of outsider art, the brackets that make up the Intuit monogram plays with what may be viewed inside or outside the lines.
© 2024 RACHEL KO. ALL RIGHTS RESERVED.
2022
INTUIT: THE CENTER FOR INTUITIVE AND OUTSIDER ART
BRANDING
CREATIVE DIRECTION
DIGITAL DESIGN
WEB DESIGN
Working closely with Intuit for a student rebrand project, I created a thoughtful new identity for the Chicago museum championing marginalized artists. The challenge was to build a brand that embodied the ethos of Intuit, a cultural institution that resists traditional approaches and boundaries in art making.
The final wordmark is one that can be stretched, split, and duplicated to equally jump from being a container for information or an asymmetrical pattern. Much like the implications of outsider art, the brackets that make up the Intuit monogram plays with what may be viewed inside or outside the lines.
© 2024 RACHEL KO. ALL RIGHTS RESERVED.